On December 4, 2013, Ann Wendel and I hosted our latest #socialortho tweetchat. This month we discussed networking and marketing for your healthcare practice.
For those of you unfamiliar with tweetchats, people answer questions posed by the moderator and comment on other tweets using the hashtag specified – in this case #socialortho.
If you enjoy fast-paced discussions about important sports medicine, healthcare, and social media topics, join us for future #socialortho tweetchats. We usually hold these chats on the first Wednesday of each month. The next #socialortho tweetchat will take place on Wednesday, January 8 at 9 PM ET.
Dr. David Geier @DrDavidGeier
@PranaPT Hi! I hope all of you had a great holiday. Excited to hear your marketing ideas! #socialortho
Dr. Monique J Caruth @mjcDPT
@DrDavidGeier @PranaPT #socialortho happy to be present & great topic of course.
Ann Wendel @PranaPT
@mjcDPT @DrDavidGeier I’ve noticed more interest in the PT community on the topic of marketing, so we thought this was timely. #socialortho
Dr. David Geier @DrDavidGeier
@PranaPT @mjcDPT Why do you think that is? The reimbursement changes play a role? #socialortho
Ann Wendel @PranaPT
@DrDavidGeier @mjcDPT Possibly.In general,more therapists see they need to know business in order to be successful. #socialortho
Dr. Monique J Caruth @mjcDPT
@DrDavidGeier @PranaPT #socialortho yes. PTs need to become less dependent on 3rd party payers & referral sources. Reach target directly
Ann Wendel @PranaPT
@mjcDPT @DrDavidGeier Yes,more interest in marketing direct to consumer. #socialortho
Mike Hopper @mnhopper1s
Sorry.. decided to run home rather than stay in the office for #socialortho How is everyone tonight?
Dr. David Geier @DrDavidGeier
@mjcDPT @PranaPT Definitely makes sense. As opposed to what many surgeons are doing – selling their practices to the hospitals #socialortho
Ann Wendel @PranaPT
@mnhopper1s Great! Hi Mike! #socialortho
Dr. Monique J Caruth @mjcDPT
@Alexbarbosa42 @DrDavidGeier @PranaPT #socialortho yes we need it. Lack of direct access in crowded market makes us fight more for exposure
Ann Wendel @PranaPT
Q1: Do you have a formal marketing plan for your business? #socialortho
Dr. David Geier @DrDavidGeier
@mnhopper1s Hey Mike! Glad you got away from work at a reasonable hour! #socialortho
Dr. Monique J Caruth @mjcDPT
@DrDavidGeier @PranaPT #socialortho two surgical groups I worked for have sold to hospitals & others following. I do understand why though.
Mike Hopper @mnhopper1s
@DrDavidGeier Just in the fitness center tonight. Didn’t go in until 1PM 😉 #socialortho
Dr. David Geier @DrDavidGeier
@mjcDPT @PranaPT Overhead, data required is too much for many practices to bear. Might be easy to sell & not deal with it #socialortho
Dr. Monique J Caruth @mjcDPT
@PranaPT A1: #socialortho developing one now for 2014. Prior was just going with the flow but must have S.M.A.R.T marketing plan to track
Ann Wendel @PranaPT
@mjcDPT Interesting correlation of marketing plan to PT goals: need specific and measurable goals. #socialortho
Dr. David Geier @DrDavidGeier
@mjcDPT @PranaPT I’m out of the loop. Can you explain SMART? #socialortho
Ann Wendel @PranaPT
@mjcDPT Are you working with someone on marketing for next year? Or developing plan yourself? #socialortho
Dr. Monique J Caruth @mjcDPT
@DrDavidGeier @PranaPT #socialortho now PPPTs have to realize can’t compete with ACO marketing budget so must be specific & find 
niche
Dr. David Geier @DrDavidGeier
@PranaPT @mjcDPT What kinds of metric do PTs use for goals? Number of patients? Revenue? Patient satisfaction? #socialortho
Dr. Monique J Caruth @mjcDPT
@PranaPT #socialortho yes has to be. Have to keep track on return on investment, see what’s working or not.
Ann Wendel @PranaPT
@DrDavidGeier @mjcDPT SMART=Specific,Measurable,Achievable,Realistic,Timed #socialortho
Mike Hopper @mnhopper1s
@DrDavidGeier Specific, Measurable, Achievable, Relevant, Time bound #socialortho
Dr. Monique J Caruth @mjcDPT
@PranaPT @DrDavidGeier thanks Ann #socialortho
Russell Manalastas @russmanalastas
@PranaPT @mjcDPT hey guys, what are some ways you measure marketing strategies?I’m using @Jerry_DurhamPT conversion methods #socialortho
Dr. David Geier @DrDavidGeier
@mnhopper1s Ah. I’m either dumb or tired. Both probably. I was trying to think of something specific to PT. Sorry. #socialortho
Dr. Monique J Caruth @mjcDPT
@PranaPT #socialortho developing on our own. We know what we want, who we want to reach, & no one can sell us better than us.
Ann Wendel @PranaPT
@russmanalastas @mjcDPT @Jerry_DurhamPT You stole my punchline! Haha #socialortho
Jesse Dimick @jdimick
@PranaPT @mjcDPT @DrDavidGeier I have great success just being involved in community events and meeting people. #socialortho
Russell Manalastas @russmanalastas
@PranaPT @mjcDPT @Jerry_DurhamPT haha seems like his names comes up a lot when it comes to marketing #physicaltherapy services #socialortho
Ann Wendel @PranaPT
@DrDavidGeier Track where referrals come from,% of calls converted to actual patients,number of patients that completed POC #socialortho
Dr. Monique J Caruth @mjcDPT
@DrDavidGeier @PranaPT #socialortho we measure increased number of NP, testimonials received, referrals received, engagement on SocialMedia
KristiLee @kmessina15
@DrDavidGeier @mnhopper1s def not dumb! I have been lurking & almost ask that question myself! #socialortho thought it was a PT term too!
Ann Wendel @PranaPT
@jdimick Hi Jesse! How do you measure “success” with marketing? #socialortho
Ann Wendel @PranaPT
@kmessina15 @DrDavidGeier @mnhopper1s Not a dumb question! Hi Kristi! #socialortho
Mike Hopper @mnhopper1s
@kmessina15 @DrDavidGeier One of those things that was drilled into our heads in rehab class.. #socialortho
Ann Wendel @PranaPT
@russmanalastas @mjcDPT @Jerry_DurhamPT Jerry is the sales and marketing guy 😉 #socialortho
KristiLee @kmessina15
@PranaPT @DrDavidGeier @mnhopper1s hi Ann! Sorry late – hard to keep with one hand #castproblems #socialortho
Dr. David Geier @DrDavidGeier
@jdimick @PranaPT @mjcDPT Great strategy & can work for all healthcare providers. And people develop a relationship with you. #socialortho
Ann Wendel @PranaPT
@mjcDPT @DrDavidGeier Did you make your own forms for tracking all that? Or does your EMR help with it? #socialortho
Russell Manalastas @russmanalastas
@mjcDPT @DrDavidGeier @PranaPT always looking for ways to market but feel the traditional go to MD office doesn’t make impact #socialortho
KristiLee @kmessina15
@PranaPT @DrDavidGeier @mnhopper1s I’m always thinking as an AT how to market ourselves in conjunction w/our PT #socialortho #teamwork
Ann Wendel @PranaPT
@russmanalastas Do you track referrals from the docs and then f/u with a thank you card/note? #socialortho
Ann Wendel @PranaPT
As @jdimick brought up, meeting people face to face can be very effective. How do others network locally? #socialortho
Jesse Dimick @jdimick
@PranaPT I measure success by a full schedule of people saying “hey I met you at…” :-). #socialortho
Dr. Monique J Caruth @mjcDPT
@PranaPT @DrDavidGeier #socialortho Facebook & twitter there are insights/analytics that we track, others own forms, biz partner’s oldschool
Mike Hopper @mnhopper1s
@PranaPT @jdimick We have staff who attend Chamber of Commerce meetings, and other “small business” groups #socialortho
Dr. David Geier @DrDavidGeier
@kmessina15 @mnhopper1s SMART common term in speaking, business & marketing conferences I attended this year. Forgot tonight #socialortho
Russell Manalastas @russmanalastas
@PranaPT yes, I always try to personalize it! The MD’s I get ref from & don’t know I try & visit, but usually come up empty #socialortho
Ann Wendel @PranaPT
@jdimick Where do you usually meet people who become patients? Through neighborhood,at CF/gym,formal networking events? #socialortho
KristiLee @kmessina15
@DrDavidGeier @jdimick @PranaPT yes & relationship is huge! builds trust. ath parents ask 4 referrals-PCP to PTs to internists! #socialortho
Dr. Monique J Caruth @mjcDPT
@russmanalastas @DrDavidGeier @PranaPT #socialortho no it doesn’t & most are busy. We go to case managers & market to them
Russell Manalastas @russmanalastas
@mjcDPT Monique have you used any of the analytics FB/Twitter offers? Always wondered what they measured #socialortho
Dr. David Geier @DrDavidGeier
@russmanalastas @mjcDPT @PranaPT Good point, although I have PTs come to see me sometimes. Anyone do joint outreach with MDs? #socialortho
Ann Wendel @PranaPT
@kmessina15 @jdimick Yes,I find that making face to face connection matters,then f/u and then WOM referrals from those people #socialortho
KristiLee @kmessina15
@DrDavidGeier @mnhopper1s I heard it before but totally blanked myself ! #socialortho
Steven Kleinman @StevenRKleinman
#socialortho hey all. Word of mouth best referral. Going to orthos here isn’t always successful. Have to use other avenues
Jesse Dimick @jdimick
@PranaPT I teach mobility classes at local CF. That alone helped me build a huge network of relationships. #socialortho
Dr. David Geier @DrDavidGeier
@mjcDPT @PranaPT I’m impressed that you set goals and track engagement with social media. I’d bet 99% don’t do that #socialortho
Dr. Monique J Caruth @mjcDPT
@russmanalastas #socialortho yes FB especially tells you how many have viewed, how engaged the post was. Realized what most want to see
Ann Wendel @PranaPT
@jdimick I agree-staying local and offering classes/workshops good for building trust/relationships. #socialortho
Russell Manalastas @russmanalastas
@mjcDPT just made a Facebook page for our new clinic I’m overseeing, trying to get the hang of it #socialortho
Dr. Monique J Caruth @mjcDPT
@DrDavidGeier @PranaPT #socialortho thanks. It also keeps us connected to former clients.
Ann Wendel @PranaPT
@DrDavidGeier @mjcDPT Have to track and measure;otherwise could be wasting time on events that never generate/convert patients. #socialortho
Scot Morrison @scotmorrsn
@russmanalastas @mjcDPT I have played with Facebook analytics a bit as well as constant contact. New w/ both but some good info #socialortho
Russell Manalastas @russmanalastas
@DrDavidGeier @mjcDPT @PranaPT when they come to you, is if face to face or is it over phone? #socialortho
Mike Hopper @mnhopper1s
#socialortho We have a lot of people who are fitness members PT patients… cross-refer between the two parts of company 😉
Jerry Durham @Jerry_DurhamPT
@russmanalastas @pranapt @mjcdpt Track your calls and you can measure success of any marketing strategy… #socialortho
Russell Manalastas @russmanalastas
@scotmorrsn @mjcDPT not familiar w constant contact, is it a separate entity? #socialortho
Dr. Monique J Caruth @mjcDPT
@russmanalastas #socialortho u will in due time. Was disappointed when I saw scientific posts didn’t generate much but motivational stuff do
Ann Wendel @PranaPT
@russmanalastas @scotmorrsn @mjcDPT Email service, like Mail Chimp. #socialortho
Dr. Monique J Caruth @mjcDPT
@russmanalastas #socialortho also people in your community want to see what you have to offer to them. You can set specific targets
Scot Morrison @scotmorrsn
@russmanalastas @mjcDPT yes it’s something different. Email marketing service. #socialortho
Dr. David Geier @DrDavidGeier
@russmanalastas @mjcDPT @PranaPT Face to face. Sometime they just show up. Often I hear from pts who say good things so I agree #socialortho
Ann Wendel @PranaPT
@mjcDPT @russmanalastas Yes, it’s interesting to see the stats and realize what people really resonate with! #socialortho
Ann Wendel @PranaPT
Q2: We’re touching on this,but what types of on and offline marketing do you utilize? #socialortho
Dr. Monique J Caruth @mjcDPT
@DrDavidGeier @russmanalastas @PranaPT #socialortho so we don’t seem pushy we get the clients to talk to their MDs about us…increased NP
Dr. David Geier @DrDavidGeier
@PranaPT Agree but not completely. As a sports surgeon, I need good PT for pts, so I pay attention to who is good. #socialortho
Russell Manalastas @russmanalastas
@PranaPT @DrDavidGeier ? is what are some ways to stay “fresh” in MD’s mind to keep the connection active #socialortho
KristiLee @kmessina15
@PranaPT @jdimick mom asked me to eval her daughter head injury once-she was referred by a woman she met in the grocery store! #socialortho
Dr. Monique J Caruth @mjcDPT
@PranaPT @russmanalastas #socialortho and if we didn’t keep track we didn’t know who we were losing. Ppl connect with emotions not science
Ann Wendel @PranaPT
@DrDavidGeier Well, he was talking to me specifically, and I was in his office visiting 😉 so, yes, I agree. #socialortho
Jesse Dimick @jdimick
@DrDavidGeier @PranaPT do you determine that specifically by patient feedback? #socialortho
Dr. David Geier @DrDavidGeier
@PranaPT A few PTs here will occ come to a pt’s postop visit. Gives them a chance to participate. Helps me get to know them too #socialortho
Dr. Monique J Caruth @mjcDPT
@russmanalastas @DrDavidGeier @PranaPT #socialortho have you tried to target PCPs?
Ann Wendel @PranaPT
@DrDavidGeier That’s a good way to do it, a natural time to meet and collaborate. #socialortho
Russell Manalastas @russmanalastas
@mjcDPT I have, some have been receptive but some are tied to hospital system so often office managers are as far as I can get #socialortho
Dr. Monique J Caruth @mjcDPT
@PranaPT @jdimick #socialortho sponsoring an event, or high school athlete, supporting the ARC.
KristiLee @kmessina15
@DrDavidGeier @PranaPT I wish more surgeons would pay attention! I believe rehab most important part of recovery! #socialortho #choosewisely
Steven Kleinman @StevenRKleinman
#socialortho I actually had an ortho tell us he wouldn’t refer patients until we had a leg press
Jesse Dimick @jdimick
@DrDavidGeier @PranaPT what about a new PT that approaches you in office? Do you ask specific ?s to determine to refer too? 
#socialortho
Ann Wendel @PranaPT
@StevenRKleinman Was he open to listening to why you don’t? #socialortho
Steven Kleinman @StevenRKleinman
#socialortho I use trx bands and functional trainer, instead but he said he wants his referrals to have bike, UbE, treadmill and leg press’s
Mike Hopper @mnhopper1s
@DrDavidGeier @PranaPT I sometimes try to join my athletes for appts with ortho #socialortho Creates great continuity..
Ann Wendel @PranaPT
@mjcDPT @jdimick Have you ever converted a patient from sponsoring an event or volunteering at event? I haven’t. #socialortho
Dr. David Geier @DrDavidGeier
@StevenRKleinman I’m curious as to his reasons for insisting on one… #socialortho
Jesse Dimick @jdimick
@PranaPT @mjcDPT nope. Takes repeat exposure. #socialortho
KristiLee @kmessina15
@jdimick when it came to our HS athletes our dr said they would send kids to whomever we trusted. They want ATs involved too #socialortho
Ann Wendel @PranaPT
RT @StevenRKleinman: @PranaPT nope, he said he wants it for his post op ACLs #socialortho
Steven Kleinman @StevenRKleinman
@PranaPT #socialortho wants it for his post op ACL Pts. So my boss is buying it, haven’t seen a referral yet
Dr. Monique J Caruth @mjcDPT
@PranaPT @jdimick #socialortho this year alone we got 5 kids with disabilities for outpatient PT & 2 of them became PDN cases for nursing
Ann Wendel @PranaPT
@StevenRKleinman Ugh. What a waste. #socialortho
Dr. David Geier @DrDavidGeier
@mnhopper1s @PranaPT Agree completely! Great for communication & camaraderie. Plus they know the athletes better than anyone. #socialortho
Ann Wendel @PranaPT
@mjcDPT @jdimick Great! I haven’t ever seen that from those events, so I’ve stopped doing them. #socialortho
KristiLee @kmessina15
@PranaPT @jdimick ours get patients from being in team media books & ath spread word when they like someone they tell friends #socialortho
Dr. Monique J Caruth @mjcDPT
@PranaPT @jdimick #socialortho there is definitely a need for the pediatric cases so maybe that’s why we generated the new referrals.
Ann Wendel @PranaPT
@russmanalastas I think that marketing to office staff and techs in MD office is very important too.They get to know patients #socialortho
Russell Manalastas @russmanalastas
@PranaPT @mjcDPT @jdimick I have had good success when doing events w certain groups (running groups, endurance athletes) #socialortho
CRAMPX @Q2OCRAMPX
“@DrDavidGeier: As asports surgeon, I need good PT for pts, so I pay attention to who is good.#socialortho” as a dr I appreciate this!
KristiLee @kmessina15
@PranaPT @jdimick I help our team PTs meet our DRs . Lunches, sidelines or school events – it’s great! Build relationships #socialortho
Dr. David Geier @DrDavidGeier
@PranaPT @mjcDPT @jdimick Ann, do you mean races & sporting events? Many PT groups sponsor them here. Wondered if that worked #socialortho
Ann Wendel @PranaPT
@russmanalastas I think that when it’s your niche and the athletes are all local,that increases chances of converting. #socialortho
Steven Kleinman @StevenRKleinman
#socialortho I have been marketing in gyms with crossfit and other programs where I currently have people going who can vouch for me
Russell Manalastas @russmanalastas
@PranaPT agreed. I interact & speak with them more often than MD’s in most cases #socialortho
Ann Wendel @PranaPT
@DrDavidGeier @mjcDPT @jdimick Yes-races usually draw crowd from out of town-not beneficial to market to them! #socialortho
Dr. Monique J Caruth @mjcDPT
@PranaPT A2. #socialortho offline we send cards for holidays/birthdays. Visit subacute rehab facilities & reach out to case managers
Ann Wendel @PranaPT
@StevenRKleinman This is important,like Jesse said. We need to reach out to other professionals in the area. #socialortho
Jesse Dimick @jdimick
@PranaPT @DrDavidGeier @mjcDPT I think you have to look at big pic for those events. Maynot get pt but it’s exposure for brand #socialortho
KristiLee @kmessina15
@mnhopper1s @DrDavidGeier @PranaPT I’m at many ath appt w/ortho & if off early I’ll go to PT to check on kids & learn 🙂 #socialortho
Dr. David Geier @DrDavidGeier
@PranaPT @russmanalastas Make friends w medical assistants. They fill out referrals, mention you when pts don’t know who to see #socialortho
Ann Wendel @PranaPT
@jdimick @DrDavidGeier @mjcDPT That’s why you have to track it,long term,to see if you ever get patients from it. #socialortho
Dr. Monique J Caruth @mjcDPT
@PranaPT A2. #socialortho convert vehicle into mobile advertising. People see you, they stop & ask for info. Support local biz & they refer
Kirsten Schrader @SchraderKirsten
@DrDavidGeier #socialortho I like to do big MS events. I give back by volunteering as AT, and advertise same time.
Russell Manalastas @russmanalastas
@PranaPT @jdimick @DrDavidGeier @mjcDPT how active are your patients when using your SM outlets? (Checking in, tweeting, etc) #socialortho
Dr. Monique J Caruth @mjcDPT
@cbs301 @PranaPT #socialortho yes it does for us. We don’t send mass mail, remind former clients & referral sources about us
Ann Wendel @PranaPT
How many reach out to other professionals locally? Massage therapists,coaches,personal trainers,others in service prof? #socialortho
Dr. Monique J Caruth @mjcDPT
@russmanalastas @PranaPT @jdimick @DrDavidGeier ours are pretty active #socialortho. I ask when working with them if they have FB/twitter
Ann Wendel @PranaPT
@russmanalastas @jdimick @DrDavidGeier @mjcDPT Mine are pretty active, even patients who have moved away stay in touch! #socialortho
Dr. David Geier @DrDavidGeier
@SchraderKirsten Do you track how many patients you get? I see the branding opportunity. Wonder about the athletes.Just curious #socialortho
CRAMPX @Q2OCRAMPX
#socialortho join business networking clubs and if possible get on hospital or business boards. Socializing is #crucial
KristiLee @kmessina15
@PranaPT we do a lot with all those fields! As ATs many will seek us out for business- meaning they want our referrals. #winwin #socialortho
Russell Manalastas @russmanalastas
@PranaPT @jdimick @DrDavidGeier @mjcDPT that’s great! Trying to build a following at my clinic to help spread the word #socialortho
Kirsten Schrader @SchraderKirsten
@DrDavidGeier #socialortho The MS event here had over 700 athletes. Did not track. Did track “Ask the AT”prgm I created at YMCA.
Dr. Monique J Caruth @mjcDPT
@russmanalastas @PranaPT @jdimick @DrDavidGeier get a we are on Facebook/Twitter sign in the office & encourage them to follow #socialortho
Dr. David Geier @DrDavidGeier
@SchraderKirsten Have always wondered about all the PTs sponsoring races, events. I’d think it must work or no one would do it #socialortho
Ann Wendel @PranaPT
Wow! That hour flew by! Great conversation, everyone! Any last thoughts? #socialortho
Ann Wendel @PranaPT
@DrDavidGeier @SchraderKirsten I think many keep doing it b/c they think it works,not sure many track to have data. #socialortho
Kirsten Schrader @SchraderKirsten
@DrDavidGeier #socialortho Also the “Train the Trainer” at Y where I taught personal Trainers about when they should refer.
Christopher Stewart @cbs301
@PranaPT @mjcDPT @russmanalastas #socialortho The nurse who may write the script is a good person to know.
Dr. Monique J Caruth @mjcDPT
@PranaPT @DrDavidGeier @SchraderKirsten #socialortho they believe by being seen is a way of getting brand exposure but is there ROI?
Steven Kleinman @StevenRKleinman
#socialortho we PTs don’t market ourselves enough and should get paid appropriately for what we can do
Mike Hopper @mnhopper1s
@PranaPT @DrDavidGeier @SchraderKirsten I think some also do it simply because they think that’s what they’re supposed to do #socialortho
Russell Manalastas @russmanalastas
@mjcDPT @PranaPT @jdimick @DrDavidGeier do you use any other SM outlets besides FB/twitter with any success? #socialortho
Dr. David Geier @DrDavidGeier
@PranaPT @SchraderKirsten I’m afraid that’s probably true. Kirsten’s method seems like a good one. #socialortho
Ann Wendel @PranaPT
@russmanalastas @DrDavidGeier I blog and write articles for local magazines like Washingtonian and Northern VA Mag #socialortho
Dr. Monique J Caruth @mjcDPT
@russmanalastas @PranaPT @jdimick @DrDavidGeier #socialortho did instagram, Youtube, Pin & G+ but FB/twitter most effective. U can schedule
Ann Wendel @PranaPT
@cbs301 @mjcDPT @russmanalastas Agreed! #socialortho
Ann Wendel @PranaPT
In a nutshell: Connect face to face,build relationships,stay in touch/reach out on SoMe, and TRACK to see ROI of efforts. #socialortho
Kirsten Schrader @SchraderKirsten
@DrDavidGeier @PranaPT #socialortho. It was effective. Got several surgeries to my doc and became affiliated with Y. Also expedited appt.
Ann Wendel @PranaPT
@SchraderKirsten @DrDavidGeier That;s great! So you know to do that event again! #socialortho
Russell Manalastas @russmanalastas
@PranaPT @DrDavidGeier great topic, thanks for hosting #socialortho
Ann Wendel @PranaPT
@SchraderKirsten @DrDavidGeier That’s a great way to build relationships with referral sources,to show them the value of PT! #socialortho
Dr. David Geier @DrDavidGeier
@SchraderKirsten @PranaPT I like it! Seems easy to do and has lasting benefits, relationships #socialortho
Kirsten Schrader @SchraderKirsten
@PranaPT @DrDavidGeier It was a series I created with local YMCA. One of my mentors did this as DPT & built practice in Y #socialortho
Ann Wendel @PranaPT
Alright, thanks everyone! See you in January for the first #socialortho of 2014!
Jerry Durham @Jerry_DurhamPT
“@PranaPT Connect face to face,build relationships,stay in touch/reach out on SoMe, and TRACK to see ROI of efforts. #socialortho” #KABOOM
Ann Wendel @PranaPT
@Jerry_DurhamPT Oh, my evening has been made complete, I got a #KABOOM from Jerry! #socialortho
Ann Wendel @PranaPT
Speaking of mobile branding opportunity… My license plate 😉 @mjcDPT #socialortho pic.twitter.com/XPglhLqop9
Christopher Stewart @cbs301
#socialortho Check out @garyvee new book Jab, Jab, Jab, Hook. Excellent book covering good use of FB and Twitter.
Ann Wendel @PranaPT
@russmanalastas @DrDavidGeier Thanks for participating! #socialortho
Dr. David Geier @DrDavidGeier
@PranaPT Are you serious?! #socialortho
Ann Wendel @PranaPT
@DrDavidGeier I wouldn’t joke about that! Yes. I ran outside and took a pic of it! Been my license plate for 8 years. #socialortho
Erica Meloe @EricaMeloe
@PranaPT @mjcDPT That is epic!Too bad I do not own a car, YET! Sorry I missed tonight, #socialortho , was at a lecture on Women’s Health!
Remember to join the #socialortho tweetchat every month. We hold them the first Wednesday of each month at 9 PM ET unless we announce a change. Follow me on Twitter, and follow co-moderator Ann Wendel, for more information!
