Do you know how many hours you have in a week? Of course – 168 hours. Now, do you know how many hours Albert Einstein, Benjamin Franklin, Leonardo da Vinci and Mark Twain had in their weeks? You guessed it – 168 hours.

I hear so many people say that they would love to get involved in social media but that they don’t have time. A vascular surgeon feels he can’t interact with the public on Twitter because he sees patients and operates five days a week. A physical therapist believes she can’t write one blog post each week because she stays after clinic typing patient notes. A nurse claims she can’t start a Facebook group on elderly care because she is tired from working the late shift.

You might tell yourself a similar lie. You would be more active in social media, but you don’t have the time. But here is your REAL problem.

You have to make the time

I know you’re busy. I’m busy too. Everyone is busy. The real difference between people who get so much accomplished (and who accomplish amazing goals) and everyone else is what those achievers are busy doing.

If you want to write regular articles on healthcare reform, do it. If you want to learn how to record a podcast, do it. If you want to curate articles for patients with cancer, read sports medicine and athletic training journals every week, or develop a forum for healthy eating and living, spend the time and do it.

Also read:
Small breaks of time
8 tips to find time for social media
Try batching your content and tasks

Take a hard look at your schedule and cut out the time you spend doing things that don’t matter. Maybe you can give up watching the local news every day. Maybe you can stop playing fantasy football. Maybe you can give up one extra television show a week or reading celebrity gossip.

You can choose to spend time on those activities (and a myriad of other “entertainment” time wasters). Just know that they come with an opportunity cost. They eliminate time that you could use to accomplish something worthwhile, something helpful, something great.

Instead, decide what few goals really matter to you. Then MAKE the time to accomplish them.