Gen The 10 The 10 cup of coffeeI’ve been doing these posts – The 10 – for almost one year. Do you like them? I have gotten good feedback about the individual articles and books. I’m curious if you like these posts. I try to share books and articles where I learn something, and I hope you do too. If you like these posts (or you don’t), send me a note on Twitter or Facebook and let me know!

 Book I read this week: Man’s Search for Meaning by Viktor E. Frankl. This book is so powerful! It’s hard to imagine anyone going through what Frankl went through in the Nazi concentration camps, but his ordeal helps put life and struggle in perspective. If you haven’t read it, take an evening to do it.

 Book I’m reading next week: Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath and Dan Heath. I read this one years ago, and I want to read it again to learn to better share my message.

Sports Medicine
Using sports science to prevent injuries: Moneyball 2.0: Keeping players healthy by Rick Maese in The Washington Post

Do AC joint injuries of the shoulder need surgery? Common Shoulder Injury Heals Well Without Surgery by Mary Elizabeth Dallas in WebMD

A very interesting perspective: The human physician will soon become history. Here’s why. by Robert Khoo in KevinMD.comFemale at physical therapy

Physical therapists, what do you think? Physical Therapy May Not Benefit Back Pain by Nicholas Bakalar in The New York Times

Social Media and Communication
I don’t pay any attention to SEO, but I probably should: How to Teach Yourself SEO in 30 Days by Siobhán McGinty in HubSpot

Would you watch? And is showing surgery good for the public? Yes, brain surgery on live TV by James Warren in Poynter

Productivity and Self Improvement
It’s hard for many parents to go to bed earlier: The sleep-deprived parent’s dilemma by Laura Vanderkam in

Multitasking is a myth. We can’t effectively do two mental tasks at once. Multitasking Is Killing Your Brain by Larry Kim in Inc.

Did you like one of these articles or books? Do you have any others to share? I’d love to hear your thoughts below!

Disclosure: Please note that the links to the books or programs at the beginning of this post are affiliate links. At no additional cost to you, I will earn a commission if you decide to make a purchase. Please understand that I have purchased these books or programs and either have read them or will soon. I recommend them because they are helpful and useful to me and because I feel that they could help many of you. I do not recommend any resources simply because I receive a small commission if you decide to use or purchase any of them. Please do not spend any money on these products unless you feel that they can help you in your work or personal lives.