If you’re a doctor, you probably give several talks each year. These might be for national or regional medical conferences. They might be ones you give at your hospital. They might even be local talks you deliver to people in your community.
If your ideas are worth sharing in these types of presentations, I bet they are worth sharing online.
Here are some ideas for converting your medical talks that can provide helpful health information to the public on your website or social media.
Break your talks into a series of posts or videos.
In most medical talks, you provide a huge amount of information on one health topic. It would be almost impossible to discuss it in a 400- to 700-word post or 5- to 10-minute video.
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Instead, try breaking up a talk on pediatric ACL injuries into a series of posts or videos. You could write separate posts about injury statistics, risk factors, pros and cons of delayed surgery, rehabilitation, return to sports, success rates, etc.
Use questions you were asked by audience members in subsequent posts.
If you engaged your audience, you probably had people ask questions after you finished. Whether someone asked a question publicly or came up to you privately later, they still raised a point that others might want you to clarify as well.
After your talk, write down those questions. Maybe you can answer them in a series of posts when you answer questions, like my Ask Dr. Geier series. Or convert those questions into topics for posts or videos you discuss more generally.
Turn your talks into webinars.
This step requires a little more technical expertise. You essentially record yourself giving the presentation. Using screen capture software, you can show your slides and explain them as you would to a live audience.
If you’re posting it on your blog or YouTube, you might want to break it up into shorter webinars of 10 to 20 minutes to increase views.
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It also might be worthwhile to use a presentation that you plan to “retire” from your talk portfolio. You probably wouldn’t want a live audience to see you deliver a speech that is exactly the same as one they have seen before.
Remember to use easy-to-understand language when you write your blog posts or record your videos. In your formal talks to other medical professionals, you can use medical jargon and statistics. In social media, make sure you explain the medical terms and the significance of the statistics to better influence and inform your online audience.
